work
Helio
teaser wild postings
brief
When launching a new mobile phone company within an extremely competitive market, Helio was looking for unique and compelling ways to specifically target their demographic of young entertainment junkies. Helio`s phones were heavily focused around entertainment benefits, from social networking, to a large screen for gaming and movies, and powerful speakers to amply music. The teaser wild postings were to be displayed in urban areas, around college campuses, and other youth oriented areas.
solution
Drawing inspiration from their tagline, “Don`t Call It a Phone,” the focus of the wild postings was to turn “phone” into a taboo word. By employing a series of illustration styles all tied together with a complimentary color palette to create the striking visuals, the wild postings immediately demanded the viewer`s attention. The quirky copy directed people to a specific URL which introduced them to Helio`s suite of offerings and benefits.
brief
When launching a new mobile phone company within an extremely competitive market, Helio was looking for unique and compelling ways to specifically target their demographic of young entertainment junkies. Helio`s phones were heavily focused around entertainment benefits, from social networking, to a large screen for gaming and movies, and powerful speakers to amply music. The teaser wild postings were to be displayed in urban areas, around college campuses, and other youth oriented areas.
solution
Drawing inspiration from their tagline, “Don`t Call It a Phone,” the focus of the wild postings was to turn “phone” into a taboo word. By employing a series of illustration styles all tied together with a complimentary color palette to create the striking visuals, the wild postings immediately demanded the viewer`s attention. The quirky copy directed people to a specific URL which introduced them to Helio`s suite of offerings and benefits.
brief
When launching a new mobile phone company within an extremely competitive market, Helio was looking for unique and compelling ways to specifically target their demographic of young entertainment junkies. Helio`s phones were heavily focused around entertainment benefits, from social networking, to a large screen for gaming and movies, and powerful speakers to amply music. The teaser wild postings were to be displayed in urban areas, around college campuses, and other youth oriented areas.
solution
Drawing inspiration from their tagline, “Don`t Call It a Phone,” the focus of the wild postings was to turn “phone” into a taboo word. By employing a series of illustration styles all tied together with a complimentary color palette to create the striking visuals, the wild postings immediately demanded the viewer`s attention. The quirky copy directed people to a specific URL which introduced them to Helio`s suite of offerings and benefits.
