work
Illuminations
Spa by Illuminations product identity
brief
Illuminations developed a new product line of candles and bath accessories inspired by “a day at the spa.” They were looking to appeal to their premium candle brand customers by creating a home spa experience.
solution
The garden oriented fragrances combined with spa opulence, informed the creation of this identity. Old-style forms, graceful swoops, and the tranquil green color provide an upscale, yet earthly spa feel.