Types of Logo Design
When building your business you need a strong logo that effectively shows what your business is about.
When deciding what logo design is right for your company consider these questions:
- How will the logo appear on branding and advertising materials?
- How will the logo look on products?
- What shapes, sizes, colors, designs, etc. would represent my brand best?
- What do I want the customer to think of when they see this logo?
With these questions in mind let’s talk about the different types of logo designs.
Symbol or Icon:
This is an image that is associated with the company and their branding across their advertising and marketing campaigns.
As referred to as lettermarks, these types of logos utilize unique font types to create a dynamic logo.
These combine unique font sizes with creative images to create a versatile logo design.
The type of logo design presents the company name within the brand symbol.