An eco-friendly and design savvy line of baby products asked UNIT to develop a memorable logo and tagline to promote their healthy message. From focusing on the development of products without harmful chemicals and substances to using eco-friendly materials, Zoli is focused on developing products for the well-being of children and the earth.
UNIT developed an abstract tree logo with three tiers to represent the creative mind behind the new company and her two daughters вЂ“ the combined namesake of the company. Playful colors and stylized type were employed to attract that target audience looking for playful yet sophisticated products. The tagline вЂњgrowing a greener futureвЂќ emphasizes the core product message, while also speaking to the little ones who will grow up caring for a greener tomorrow.
In less than two years, Zoli went from a single online web presence to products available throughout the US, Canada, and parts of Asia. They have won many awards and have been featured in countless publications for the dedication to developing healthy and eco-friendly products.