A brand strategy is outlining everything you want your brand to convey to your target audience. From the logo design to the social media platforms you will focus on for posts, everything you do and design will affect your brand in a positive or negative way. It is really important to have a solid graphic design style that fits the demographic you are trying to capture the attention of. Here are a few tips to help you build a solid brand strategy for your business or for yourself:
Sustainability – It is so important not to bite off more than you can chew when you’re creating your branding strategy. If you want to do three posts a day, but you know that you can’t do that on your own, then lower the number of posts. Another solution would be to hire someone to help with graphic design, if you can afford to do so.
Inclusion – It will be hard for your brand to do well without having some level of diversity in your brand strategy. Whether you decide to market your products to men and women or just make the age range you are trying to reach broader, it will pay off later on. The smaller your target audience, the less people you will potentially be able to reach.
User generated content – People love to see a brand that includes their followers in their content. For example, if a brand notices that one of their followers posted a picture with their product then they should repost it. Customers love to see people like them be posted by the brands they love.
Create a community online – it is much better to have less followers and more interaction online than more followers and less interaction online. People are much more likely to keep following a brand with a strong online community because they feel more connected to the brand and other people who like the brand.
Fonts – It is important to choose fonts that are easy to read, but also fit the aesthetic of your brand.
Stay in touch with design trends – Graphic design is a huge part of any brand strategy. A strong logo design and well-designed social media posts will go a long way. If you are unsure of where to start, check in with other successful brands and see what design trends are out there.
Contact UNIT Partners for information about our branding agency and design firm. Whether you want to be a partner or a client, we want to collaborate with you! We are located in San Francisco, CA, but are looking to collaborate with people everywhere.
Our team can help with everything from foundational or ongoing brand strategy and support to initial naming, logo design, packaging design, website design, and content creation. Our work allows you to focus on running your business and deepening your connections with your clients, while we help build the story that connects your brand to your audience. Take a look at some of UNIT’s past San Francisco projects to see how we can help you grow and establish your local brand.