CLIENT
Artisan KultureBRIEF
An artisanal kombucha company was looking to go to market leveraging their culinary background (including a chef from The French Laundry), unique flavors, and organic ingredients. They wanted their brand to include a dragonfly to represent kombucha’s vitality, and to reference 108 – a number found frequently in nature and spirituality.SOLUTION
UNIT created the hand-drawn type and dragonfly illustration to demonstrate the hand-crafted, artisanal quality captured in each flavor. The dragonfly body quietly incorporates the 108 numerals, as a nod to consumer’s spiritual being. Since the brand is new to the category, it’s important that the logo have a memorable impact. We created a diecut label that prominently features the logo, and will stand out amongst the sea of same rectangular designs. The seal, typography, and delicate rules give an apothecary feel to accentuate the significant health benefits of kombucha. We introduced the tagline "botanical, chef inspired ferments" to communicate their culinary expertise as a key differentiator.RESULTS
Soul Fixx is getting ready to launch at local farmer's markets and just acquired their production facility for larger runs. They're introducing cans, and looking into CBD combinations. Stay tuned for consumer feedback...CLIENT
Artisan KultureBRIEF
An artisanal kombucha company was looking to go to market leveraging their culinary background (including a chef from The French Laundry), unique flavors, and organic ingredients. They wanted their brand to include a dragonfly to represent kombucha’s vitality, and to reference 108 – a number found frequently in nature and spirituality.
SOLUTION
UNIT created the hand-drawn type and dragonfly illustration to demonstrate the hand-crafted, artisanal quality captured in each flavor. The dragonfly body quietly incorporates the 108 numerals, as a nod to consumer’s spiritual being. Since the brand is new to the category, it’s important that the logo have a memorable impact. We created a diecut label that prominently features the logo, and will stand out amongst the sea of same rectangular designs. The seal, typography, and delicate rules give an apothecary feel to accentuate the significant health benefits of kombucha. We introduced the tagline "botanical, chef inspired ferments" to communicate their culinary expertise as a key differentiator.
RESULTS
Soul Fixx is getting ready to launch at local farmer's markets and just acquired their production facility for larger runs. They're introducing cans, and looking into CBD combinations. Stay tuned for consumer feedback...
"The creative design and direction behind Unit has been impeccable. They have taken our vision to the next level that will allow our branding to be extremely competitive once we hit the market."
Erik L. Fritz – President & Co-Founder, Artisan Kulture
