CLIENT
Old NavyBRIEF
Gap was looking to introduce various lines of personal care products along their Old Navy point of sale lines. Coralline was a brand inspired by tropical B&Bs and the Carolina coast. The goal was to make the soaps, candles, perfumes, and more, feel as though they were crafted by the innkeeper herself.SOLUTION
UNIT leveraged multiple textures and materials to help create an eclectic look that we imagined an innkeeper to pull together from her array of knickknacks. Custom stamps reminiscent of old-style tropical postcards and a hand stamp featuring the Coraline mermaid logo added layers for a hand-crafted vibe. Hangtags helped tell the brand story, and palm and coastal textures communicated the travel experience.RESULTS
Corporate decided not to pursue personal care at checkout, however our Old Navy team and their personal care consultants were pleased with the end product. The story was clearly communicated with unique and inspiring results.CLIENT
Old NavyBRIEF
Gap was looking to introduce various lines of personal care products along their Old Navy point of sale lines. Coralline was a brand inspired by tropical B&Bs and the Carolina coast. The goal was to make the soaps, candles, perfumes, and more, feel as though they were crafted by the innkeeper herself.
SOLUTION
UNIT leveraged multiple textures and materials to help create an eclectic look that we imagined an innkeeper to pull together from her array of knickknacks. Custom stamps reminiscent of old-style tropical postcards and a hand stamp featuring the Coraline mermaid logo added layers for a hand-crafted vibe. Hangtags helped tell the brand story, and palm and coastal textures communicated the travel experience.
RESULTS
Corporate decided not to pursue personal care at checkout, however our Old Navy team and their personal care consultants were pleased with the end product. The story was clearly communicated with unique and inspiring results.
