CLIENT
ActivisionBRIEF
To promote the introduction of the newest Call of Duty title, Activision Blizzard developed an incentive program to encourage pre-orders. Anyone who pre-ordered the game from Best Buy would receive a promotional poster, however with such a cult following of the series, the poster had to reflect a banner of pride.SOLUTION
Understanding that traditional gaming materials used key art to promote the games actual characters and visuals, UNIT knew that would have the adverse affect for this banner. Pulling from actual war imagery, UNIT developed the rifle with nagging helmet visual to represent the fallen soldiers. This visual provided an emotive story whichever player could instantly relate to and have respect for. Rendering the overall poster in the form of propaganda pushed the story into a call-to-action for all players to get involved.RESULTS
Activision Blizzard realized record pre-orders for this title in the series. Best Buy stores sold out of the promotional pre-orders within days of it`s introduction.CLIENT
ActivisionBRIEF
To promote the introduction of the newest Call of Duty title, Activision Blizzard developed an incentive program to encourage pre-orders. Anyone who pre-ordered the game from Best Buy would receive a promotional poster, however with such a cult following of the series, the poster had to reflect a banner of pride.
SOLUTION
Understanding that traditional gaming materials used key art to promote the games actual characters and visuals, UNIT knew that would have the adverse affect for this banner. Pulling from actual war imagery, UNIT developed the rifle with nagging helmet visual to represent the fallen soldiers. This visual provided an emotive story whichever player could instantly relate to and have respect for. Rendering the overall poster in the form of propaganda pushed the story into a call-to-action for all players to get involved.
RESULTS
Activision Blizzard realized record pre-orders for this title in the series. Best Buy stores sold out of the promotional pre-orders within days of it`s introduction.
